NBFCs see a 21% deposit growth in FY24, surpassing banks.


In Kolkata, NBFCs have surpassed banks in deposit growth, attracting savers with higher interest rates and reshaping the financial landscape.

Kolkata’s Financial Evolution: NBFCs Surpass Banks in Deposit Growth

In the vibrant city of Kolkata, a notable transformation is unfolding within the financial sector. Non-Banking Financial Companies (NBFCs) have emerged as formidable players, collectively expanding their deposit base by an impressive 21% in the fiscal year ending March 30, 2024. This growth, as reported by the Reserve Bank of India (RBI), starkly contrasts with the more modest 13.5% year-on-year increase recorded by traditional banks. This shift highlights the dynamic nature of the financial landscape and the growing appeal of NBFCs to savers.

The Competitive Edge of NBFCs

The remarkable growth of NBFCs can be attributed to their strategic approach in offering competitive interest rates. Major players like Bajaj Finance and Shriram Finance have positioned themselves as attractive alternatives to traditional banks by providing interest rates approximately 150 basis points higher. This competitive edge has not only captured the attention of individual savers but also appealed to a broader range of depositors seeking enhanced returns on their investments.

Attracting Savers with Higher Returns

In a financial environment where every basis point matters, the additional 150 basis points offered by NBFCs represent a significant advantage. For savers, this translates into higher returns on their deposits, making NBFCs a preferred choice over conventional banks. The ability to offer such competitive rates is a testament to the innovative strategies employed by these institutions to attract and retain depositors.

Beyond the Basics: India bulls Housing and Nido Home Finance

While Bajaj Finance and Shriram Finance have set a high standard, other entities like Indiabulls Housing and Nido Home Finance (formerly Edelweiss Housing Finance) have taken the competition a step further. By offering even higher rates, these companies have carved out a niche for themselves in the financial market. Their ability to provide superior returns has positioned them as formidable contenders in the race for deposit growth, further challenging the dominance of traditional banks.

Implications for the Financial Sector

The rapid growth of NBFCs in Kolkata is indicative of a broader trend within the financial sector. As these institutions continue to outpace banks in deposit growth, they are reshaping the financial landscape, offering savers more lucrative opportunities and challenging conventional banking norms. This shift underscores the evolving dynamics of the financial market and highlights the increasing importance of non-bank lenders in meeting the needs of today’s savers.

The Future of NBFCs in Kolkata

Looking ahead, the trajectory of NBFCs in Kolkata suggests a continued expansion of their influence in the financial sector. Their ability to offer competitive rates and innovative financial products will likely attract even more depositors, further solidifying their position as key players in the market. For savers, this means more options and potentially higher returns, making the financial landscape in Kolkata an exciting space to watch.

Conclusion

In conclusion, the impressive deposit growth of NBFCs in Kolkata is a testament to their strategic approach and ability to adapt to the changing needs of savers. As they continue to challenge traditional banks, these institutions are not only reshaping the financial sector but also setting new standards for what savers can expect in terms of returns and financial services. The rise of NBFCs marks a significant evolution in Kolkata’s financial landscape, offering a glimpse into the future of banking and finance in the region.

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