Adani One, the ‘super app’ developed by the Adani Group, has started pilot projects with digital lending firms and non-banking financial companies (NBFCs) to offer loans through its platform, as reported by Moneycontrol.
Operated by Adani Enterprise Limited’s digital branch, Adani Digital Labs Ltd, the company has partnered with KrazyBee Services, the NBFC subsidiary of fintech company KreditBee, to provide personal loans.
The report cited sources indicating that Adani One is in talks with additional NBFCs and fintech companies to broaden its credit product offerings.
Under this partnership, Adani Digital will act as a lending service provider (LSP), offering personal loans from Rs 1,000 to Rs 5 lakh through KrazyBee’s resources. Commission rates will vary based on the agreement and loan amount, the report stated.
A source mentioned, “More partnerships are forthcoming. Currently, KreditBee has completed the pilots, and the personal loan facility will soon be available on the app.”
This latest development signifies a progression in Adani’s super app strategy, which initially concentrated on travel and airport services. Additionally, the company has partnered with ICICI Bank to introduce a co-branded credit card, offering perks on travel and flight bookings.
Furthermore, the app supports bill payments via its integration with the Bharat Bill Payment System (BBPS), consolidating all utility billers, insurance premium payments, and loan repayments, according to the report.
This move is significant as another major conglomerate, Tata Group, continues to enhance its super app, Neu, even after more than two years since its launch and investments surpassing $2 billion. KreditBee is also a lending partner for Tata Neu, alongside Tata Capital, Cashe, Moneyview, and DMI Finance.
Introduced in December 2022, the Adani One app provides a wide array of services, including cab bookings, flight reservations, shopping at Adani-operated airports, rewards redemptions, a loyalty program, product sampling, and porter services.
The loyalty program on the Adani One app is akin to Tata Neu, enabling users to earn and redeem reward points for flight bookings, shopping, and other activities.
Adani One has bolstered its offerings by acquiring stakes in two travel tech companies over the past two years: a 20 percent stake in Cleartrip, owned by Flipkart, and Trainman, a train booking portal backed by Goodwater Capital.
Initially targeting users at Adani-operated airports, Adani One has begun expanding into additional consumer businesses, aiming to create a more comprehensive digital ecosystem. Last year, it introduced bill payment services and, in June 2024, launched a co-branded credit card, according to the report.
The company’s annual report reveals that the app achieved a gross merchandise value (GMV) of Rs 750 crore for the financial year ending March 2024, with its user base expanding to 30 million.
The FY24 annual report stated, “The digital business reached a significant milestone with the successful validation of its platform’s alpha version (featuring its first theme, Travel), aiming to evolve into a premier super app catering to a wide range of frequent use cases.”
According to the report, the company plans to reach 500 million users by 2030 with its super app, leveraging a variety of Adani portfolios and partner services.